Marketing & Business Development

Malaysia

Regional Retention Marketing (CRM) Manager

The Kaodim Group is one of the fastest growing startups in Southeast Asia and the leading services marketplace in Southeast Asia. We provide a faster and more dependable way to hire over 300 services from plumbers to photographers.

Along the way, we transform small and medium sized businesses across Southeast Asia. Businesses receive thousands of requests for their services directly to their smartphone or devices, allowing them to make instant connections with new customers at an unprecedented rate. The Kaodim Group is backed by leading venture capitalists including 500 Startups, Beenext, East Ventures and Venturra Capital.

A bit on what to expect to be our Regional Retention Manager:

-Leading the CRM team to understand, develop and execute customer lifecycle management initiatives and roadmap to eventually grow customer lifetime value, retention rates and conversion rates
-Develop cross-channel (e.g., Email marketing, Push notifications, SMS, On site banners and anything else that can impact the customer value / retention growth) plans to achieve business targets and drive ongoing plans
-Collecting, segmenting, interpreting and use of data metrics and trends for automated campaigns and strategic planning to provide actionable insights and improvements to digital campaigns
-Identify strategic growth opportunities by leveraging data and insights from across all digital platforms
-Build a deep understanding of customer base to identify core customer insights to drive effective audience segmentation, targeting, & communications planning
-Ongoing optimization on post-campaign ROIs, A/B testing and other metrics to increase the effectiveness of digital marketing strategies

You'll be perfect for this role if you’ve got:

-Solid experience and proven success in CRM Marketing (4 years, or less if you have worked on intense volume of campaigns / projects.
-Wide range of Activation & Retention campaign tactics with the ability to follow the latest trends, research and test them into practice.
-The ability to segment and interpret data (analysis is not required, it is done by another team).
-Strategic mindset that can approach objectives / challenges in a resourceful and creative way.
-HANDS ON - Automated flows, (set up and optimisation), Split (A/B) testing, Promotion mechanics for existing users engagement (is a plus). You can proactively locate issues throughout the whole user journey and propose optimization actions.
-Able to give examples / case studies that prove your capabilities to increase retention rates and demonstrates how did you do that (provide evidence of effective planning and implementation of activation & retention promotions / campaigns).